Kul-Well
For rural tourism service providers and cultural actors in the Slovenian-Hungarian border region
who need sustainable ways to strengthen well-being and local development,
we are developing a cross-border cultural and wellness tourism initiative that builds on shared traditions and rural identity to create jointly developed quality standards for unique cultural experiences, which are summarized in a practical handbook on well-being-oriented tourism.
With our help, they can test the standards through pilot actions and join the Amazon of Europe Hub, a permanent public-private network, enabling stakeholders to modernize local traditions and offer inclusive, high-quality experiences to different target groups seeking authentic, nature-based recreation.
Our solution is better than fragmented tourism approaches
because it combines culture, wellness, and sustainability into a unified, cross-border tourism model.
Website: http://www.si-hu.eu/2127/hu/p2_kul-well_home/
Partnership
Lead partner:
- ZTKŠ Beltinci (SI)
Project partners:
- Zavod Iskriva, iskrišče za razvoj lokalnih potencialov (SI)
- PORA, razvojna agencija Gornja Radgona (SI)
- Zala Vármegye Önkormányzata (HU)
The project is implemented within the framework of the Interreg VI-A Slovenia-Hungary Cooperation Program, co-financed by the European Union and the Hungarian State.
Lead Partner: Belatinc Tourism, Culture and Sports Public Institution
Project duration: 01.11.2025 – 31.10.2028 (36 months)
Total project budget: €992,360
Total budget of Westpannon: €189,000
Responsible
Bejczy Delinke
Deák Máté
